Social Media IS EFFECTIVE...here are some numbers to prove it

Social media is good...blahh blahh blahh...social media is the new it thing....blahh blahh blahh.

People can talk all they want to about whether or not social media is effective, but the proof is in the numbers. In the early stages it was considered a Fad and now it has its own degree program like I mentioned in the blog below this one. I'm pretty sure it is here to stay, but don't believe me, take a look at the numbers.

Do you believe marketing businesses via Twitter and Facebook works?

Taken from the Wall Street Journal almost a year ago, the posted link is data that shows social media is considered more effective with over 2 times more yes votes than not. Several people who answered the poll question also took some time to comment on what they felt were the benefits to social media and how effective it had been for them. The following is a very good comment that sums up how positive social media can be for a company:

rickey gold wrote:
If done right, social media (and social networking) absolutely works. I see it with my clients who are building visibility and growing business....and might be in trouble this year were it not for the social media marketing they did last year. Which leads me to believe that the people questioning its value are either NOT doing it right or don't understand how it works. As far as cost, a marketing tool that costs hundreds of dollars per month is incredibly cheap when compared to the cost of a print ad (yes, just one!), radio or broadcast advertising or a public relations campaign.

With comments left like that and 64.5% total votes, it is safe to say that YES social media is effective and will continue to be.